Digital Ad Specs
File Submission Guidelines
-
Please email art files to: advertising@ewtn.com.​
-
Send all artwork as email attachments rather than embedded images in the body of the email.
-
Please do not send zip files. Our email system may strip them out as suspected malware.
-
File Naming: Please include your company name and ad title in the filename of your submitted artwork in the format: Advertiser-AdTitle.filetype
Example: StMaryCatholicBooks-ChristmasAd.pdf Note that generically named files (examples: NCR_4x4.pdf, NCR-Ad.pdf) may cause delays in your campaign.
Ad Styles, Sizes, and Requirements
We have a large selection of ad styles to promote your products and services in the best light. From traditional image ads and "native" photo and video styles, to eye-catching, high-engagement motion ads. Each unique ad style has its own requirements for images, text, and technical information. Also listed are the websites & ad slots for which each style is available. For the location of specific ad slots for each of our websites, please visit our Digital Advertising page and select the individual website.
Storybox Ad
​This versatile and high-performing native ad style conforms to any space or any device where it is displayed, so it has a different appearance on desktop and mobile devices. Since the content of the ad is designed to flow naturally with the surrounding article text, it requires no special graphic design, just a landscape-oriented photo. This style is most effective when the image is eye-catching, the headline and body text are compelling.
​
Availability: Article ad slots on all websites, Home Center Banner, and Left Sidebar & Latest ad slots on NCR.
​
Requirements:
​
-
​Headline: Maximum 50 characters, including spaces.
-
Body Text: Maximum 50 words
-
Max image file size 256k
-
Image: Landscape orientation, no text overlay
-
Company Name
-
Target URL
Desktop View
Mobile View
Traditional Image Ads
​Requirements:
​
-
File types: .jpg, .gif, .png
-
Max image file size 256k
-
Animated GIFs (website only: Animated .gifs acceptable in all locations except the Top Banner of the websites, but are subject to review for appropriate animation, character and adjoining images on our website
-
Flash Files: We do not support Flash based advertising
Availability: All ad slots on all websites.
Location
Size (in pixels)
Top & Bottom Banners (Desktop)
728x90, 970x90
Mobile
320x50
In-Articles & Right Sidebars
300x250
Left Sidebar (NCR)
180x150, 180x300, 180x600
Video Ads
​Like the Storybox ad, this super high-performer can be displayed in most ad locations on any of our websites, and has a different view on desktop and mobile. Videos play automatically when the ad scrolls into view, and the sound is muted. Readers can hear the audio by clicking the speaker icon.
​
Availability: Article ad slots on all websites, Home Center Banner & Latest ad slots on NCR.
​
Requirements:
​
-
​Headline: Maximum 50 characters, including spaces.
-
Body Text: Maximum 50 words.
-
Max video file size 30MB
-
Video: Landscape-oriented MPEG4, MOV, AVI, or WMV, 30 seconds maximum run time.
-
Company Name
-
Target URL
Desktop View
Mobile View
Cube Ad
​This eye-catching ad features four images intended to showcase different products, or to tell a story.
​
Availability: Article ad slots on all sites.
​
Requirements:
​
-
Four static images, 300x250 each
-
File types: .jpg, .png (no animations)
-
Max image file size 256k each
-
Target URL (optional: 4 URL's)
​
Rotator Ad
​This ad can display up to six different images.
​
Availability: Article ad slots on all sites.
​
Requirements:
​
-
Up to six static images, 300x250 each
-
File types: .jpg, .png (no animations)
-
Max image file size 256k each
-
Target URL (optional: separate URLs per image)
​
Product Showcase Ad
​Designed to display four products at the same time, this ad style functions best when all images are similar in style and content (like all t-shirts, or all rosaries). Each image features its own caption that displays when the user rolls their mouse over the image.
​
Availability: Article ad slots on all websites.
​
Requirements:
​
-
Four static images, 200x200 each
-
File types: .jpg, .png (no animations)
-
Max file size 256k each
-
Four Target URL's
-
Headline
-
Headline URL
-
Company Name
Desktop View
Mobile View
Slider Ad
This super high-visibility ad is configured to slide in from the right side of the browser window after the user has scrolled down the page a short distance. The user can close the ad by clicking on the X.
Availability: All websites.
​
Requirements:
​
-
Static image, 300x250
-
File types: .jpg, .png (no animations)
-
Max file size 256k
-
Target URL
Parallax Ad
This is a very high visibility, high engagement ad for mobile devices.
​
The viewport is 300x300px which reveals a 300x600px ad. The ad remains stationary as the viewport scrolls along with the text of the article.
​
Availability: Mobile devices only, Article ad slots on all sites, Home Center Banner & Latest ad slots on NCR.
​
Requirements:
-
Static image, 300x600
-
File types: .jpg, .png (no animations)
-
Max file size 256k
-
Target URL
Expander Ad
This expandable ad can be displayed in the header or footer, and takes two different size images. When a reader scrolls their mouse over the first image, the second image appears and expands downward. When the user rolls their mouse off of the image, the ad contracts back to its original size. The expanded ad can be closed by clicking the X.
​
Availability: Desktop only. Header & Footer ad slots on all websites.
​
Requirements:
​
-
Static image, selected sizes
-
File types: .jpg, .png (no animations)
-
Max file size 256k
-
Target URL
Original Size
Expanded Size
728x90
728x250
970x90
970x250
I'm a paragraph. Click here to add your own text and edit me. It's easy.
HTML5
HTML5 Zip Bundles are acceptable according to Google Specifications and Limitations.
​
Availability: Article ad slots on all sites, Home Center Banner & Latest ad slots on NCR.
​
Facebook Posts
Posts on our Facebook pages can be extremely effective for getting your message out to our audience.
​
Please review the information below and test your website's URL to see the results:
​
Facebook Guide to Sharing for Webmasters
Facebook Sharing Debugger (test your URL)
​
Availability: All EWTN News Facebook Pages.